Financial Inclusion Strategies and Performance of Commercial Banks in Rwanda; A Case of I&M Bank in Rwanda

The research intended to analyze the effect of financial inclusion strategies on performance commercial banks in Rwanda, a case I&M Bank Rwanda Ltd. specific objectives study were examine agency banking, innovation and loan products guided by three theories which are theory, constraint-induced theory theory. A sample size 92 employees among 1,232 was taken data collected through questionnaires interview guide. SPSS 23, descriptive design, correlation regression statistic used analysis data. results indicated that banking application is important driver facilitate people get services form banks. established satisfactory explaining coefficient determination, also known as R square, 0.594 (59.4%). This implied explain 59.4% variations As conclusions, analysed this play an role Rwanda. Financial institutions use boost their performances. Automated Teller Machine (ATM) very effective because it facilitates customers access accounts withdraw or deposit money for digital debit cards smart cards. enables increase sales influence its performance. For product, concluded strategy attract thus affect bank. recommended has improve increasing number location. extend branches remote areas ATMs so different easily. Keywords: strategies, performance, Bank,